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Banks lagging in the innovative tech race risk losing custom
How can banks win back custom after users turned tail and fled in the face of the recession? The answer, according to self-service provider NCR Corporation is to be more flexible in their services by...
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iPhone apps boost mCommerce shopping experience
Big things are predicted for mCommerce. eBay’s recent ‘Deals’ app was launched on the back of predictions that by the end of this year it expects more than $500 million in merchandise to be purchased...
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When technology reaches its limit
From Bruce Townsend, Actinic I’m suffering from Facebook Fatigue and Twitter Block. I don’t know what to say any more. I need inspiration, and guess what? Technology isn’t providing it – quite the...
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The influential Web Celebs marketers need to be targeting
Back in 1968 Andy Warhol predicted, “In the future, everyone will be world-famous for 15 minutes.” Today the technology to achieve global fame exists with the internet revolutionising business, media,...
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Race is on for publishers large and small to get mobile
Think publishing. Think revenue generation. Think multi-platform. Or your future might look pretty bleak. Going mobile is nothing new to publishers. After all, how many years has WAP been around,...
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Protect and survive? Now it’s text and survive.
The phrase ‘Protect and Survive’ that fronted the public information series on civil defence produced by the British government during the late 1970s and early 1980s is being given a new spin. Mobile...
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The new dawn of advertising is forcing change
So what has the Allen & Co.’s annual conference for media moguls in the US resulted in? The promise of new advertising formats. Such touted new formats will outperform current industry staples...
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How do you drive an online audience to a TV show offline?
How do you increase an audiences’ desire to watch particular TV shows? A a marketing technology company that segments and translates publisher data to simplify audience recognition for buyers and...
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Omnicom’s technology will change the advertising industry
Two of Omnicom’s implementation businesses, E-Graphics and Code Worldwide, have formed a global strategic alliance to create a technology-driven ‘intelligent brand delivery’ model for the...
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How technology will save the retail sector
You’ve probably heard from the naysayers that online shopping is killing the retail industry. I believe that the opposite is true. Online shopping has not only saved the industry and encouraged spend,...
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